The beginning of the end of growth hacking

http://qz.com/673442/theranos-exposes-the-perverse-incentives-at-work-in-silicon-valley/ 

This is bad for investors, including venture investors who care just about growth. (Fraudulent companies are, at best, an unreliable source of revenue.) But the reckless pursuit of growth often comes at consumers’ expense as well. That’s because the way that companies grow rapidly is to expand their user bases by hook or by crook, in a process called “growth hacking.”

This is, it seems to me, the beginning of the end of “growth hacking” as a term. It’s becoming associated with unethical practices. It’s a matter of time now before the leading growth hackers come up with new terminology to describe themselves and the work they do.