{"id":9256,"date":"2018-02-08T09:24:49","date_gmt":"2018-02-08T09:24:49","guid":{"rendered":"http:\/\/www.visakanv.com\/sg\/?p=9256"},"modified":"2018-04-15T07:03:30","modified_gmt":"2018-04-15T07:03:30","slug":"our-target-audience","status":"publish","type":"post","link":"https:\/\/www.visakanv.com\/sg\/our-target-audience\/","title":{"rendered":"Our Target Audience"},"content":{"rendered":"<p>In 2016, a Malay lady wanted to rent a place in Tampines 1.<\/p>\n<p>The response was,\u00a0&#8220;Hi Dee, We are not so keen to run a Malay road show as our target audience are mainly Chinese. Thus, we regret to inform you that we are unable to rent a space to you.&#8221; [<a href=\"http:\/\/www.straitstimes.com\/singapore\/tampines-1-says-sorry-after-customer-complains-of-racial-discrimination-in-e-mail-exchange\">source<\/a>]<\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9346 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience-251x300.png\" alt=\"\" width=\"251\" height=\"300\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience-251x300.png 251w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience-768x919.png 768w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience-856x1024.png 856w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sg-target-audience.png 1440w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/><\/a><\/p>\n<p>Here is some art inspired by that sentence.<\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9257 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers.jpg\" alt=\"\" width=\"600\" height=\"397\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers.jpg 797w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers-300x198.jpg 300w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers-768x508.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>DPM Tharman Shanmugaratnam is one of the most popular politicians in Singapore.\u00a0In 2015\u2019s General Election, Jurong GRC \u2013 led by Tharman \u2013 won in a landslide victory against their opposition team, with a vote share of 79.3%. PM Lee Hsien Loong&#8217;s team at Ang Mo Kio GRC won\u00a078.6%, and the PAP as a whole won 69.9% of the popular vote.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.scmp.com\/week-asia\/politics\/article\/2025329\/tharmans-perfect-leader-singapore-so-whats-stopping-him-his\">SCMP\u2013 Tharman&#8217;s a perfect leader for Singapore, so what&#8217;s stopping him?<\/a><\/li>\n<li><a href=\"https:\/\/sg.news.yahoo.com\/most-singaporeans-would-choose-tharman-1523976433713206.html\">Yahoo News \u2013\u00a0Most Singaporeans would choose Tharman as the next Prime Minister: survey<\/a><\/li>\n<\/ul>\n<p>But apparently &#8220;Singapore is not ready for a non-Chinese PM&#8221;.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.asiaone.com\/News\/AsiaOne+News\/Singapore\/Story\/A1Story20081108-99242.html\">Non-Chinese PM? Possible, but not soon \u2013 2008<\/a><\/li>\n<li><a href=\"https:\/\/www.todayonline.com\/singapore\/ethnic-considerations-never-absent-when-singaporeans-choose-leader-says-pm-lee\">Race, religion still matter when voters cast ballots: PM Lee \u2013 2017<\/a><\/li>\n<\/ul>\n<p>Why is Singapore not ready for a non-Chinese PM? Well, our target audience are mainly Chinese.<\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9258 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny.jpg 1280w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny-300x169.jpg 300w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny-768x432.jpg 768w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/northpoint-cny-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>When Dee wanted to rent a space at Tampines 1, she was declined. Every year, as Chinese New Year approaches, every single mall in Singapore is eager to focus their attention on their target audience \u2013 the Chinese.<\/p>\n<p>Chinese Singaporeans never have to worry about travelling far to buy anything CNY related \u2013 because they are the target audience, everything they need is available at their nearest local mall.<\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/target-audience-chinese.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9274 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/target-audience-chinese.jpg\" alt=\"\" width=\"599\" height=\"352\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/target-audience-chinese.jpg 696w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/target-audience-chinese-300x176.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>Did you know that that, in SPH, the media wing is divided into &#8220;Chinese Media Group&#8221; and &#8220;English \/ Malay \/ Tamil Media (EMTM) group? [<a href=\"http:\/\/sph.listedcompany.com\/misc\/annualreport\/2017\/SPH%20AR2017.pdf\">source<\/a>]<a href=\"http:\/\/sph.listedcompany.com\/misc\/annualreport\/2017\/SPH%20AR2017.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9312 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sph-org-chart.png\" alt=\"\" width=\"734\" height=\"764\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sph-org-chart.png 734w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/sph-org-chart-288x300.png 288w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9259 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist.png\" alt=\"\" width=\"599\" height=\"388\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist.png 1464w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist-300x194.png 300w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist-768x497.png 768w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/spotify-playlist-1024x663.png 1024w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/google-image-search-target-audience-chinese.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9260 aligncenter\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/google-image-search-target-audience-chinese.png\" alt=\"\" width=\"600\" height=\"812\" \/><\/a><\/p>\n<p>Chingay vs Thaipusam<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/chingay-target-audience-chinese.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9311\" src=\"http:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/chingay-target-audience-chinese.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/chingay-target-audience-chinese.jpg 800w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/chingay-target-audience-chinese-300x200.jpg 300w, https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/chingay-target-audience-chinese-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2016, a Malay lady wanted to rent a place in Tampines 1. The response was,\u00a0&#8220;Hi Dee, We are not so keen to run a Malay road show as our target audience are mainly Chinese. Thus, we regret to inform you that we are unable to rent a space to you.&#8221; [source] Here is some [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[147,149],"tags":[],"class_list":["post-9256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-and-culture","category-race"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.visakanv.com\/sg\/wp-content\/uploads\/2018\/02\/our-target-audience-singapore-ministers.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cErj-2pi","_links":{"self":[{"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/posts\/9256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/comments?post=9256"}],"version-history":[{"count":7,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/posts\/9256\/revisions"}],"predecessor-version":[{"id":9347,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/posts\/9256\/revisions\/9347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/media\/9257"}],"wp:attachment":[{"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/media?parent=9256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/categories?post=9256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visakanv.com\/sg\/wp-json\/wp\/v2\/tags?post=9256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}