{"id":14287,"date":"2022-07-31T07:27:00","date_gmt":"2022-07-31T07:27:00","guid":{"rendered":"https:\/\/www.visakanv.com\/archives\/?p=14287"},"modified":"2025-03-10T09:20:14","modified_gmt":"2025-03-10T09:20:14","slug":"paula-scher","status":"publish","type":"post","link":"https:\/\/www.visakanv.com\/archives\/2022\/07\/31\/paula-scher\/","title":{"rendered":"paula scher"},"content":{"rendered":"\n

\ud83d\udd25 Paula scher City of signs<\/strong><\/p>\n\n\n\n

Typography everywhere <\/p>\n\n\n\n

Painting with words<\/p>\n\n\n\n

\u201cMore ways to make type talk\u201d<\/p>\n\n\n\n

Distinctive body of work with just letters<\/p>\n\n\n\n

Pentagram<\/p>\n\n\n\n

She has her own clients<\/p>\n\n\n\n

Navigating through a maze<\/p>\n\n\n\n

Solving things on scraps of paper <\/p>\n\n\n\n

The interruption is great <\/p>\n\n\n\n

Design cooperative<\/p>\n\n\n\n

\u201cNo boss just friends\u201d<\/p>\n\n\n\n

Oh my god how am I going to solve this problem<\/p>\n\n\n\n

It\u2019s very slurpy <\/p>\n\n\n\n

First project was creating an identity for the public theatre<\/p>\n\n\n\n

New Yorkish, loud and proud<\/p>\n\n\n\n

What would be SEA ish?<\/p>\n\n\n\n

flip through books<\/p>\n\n\n\n

Symbolise all of New York based on recognizability of type<\/p>\n\n\n\n

Before you even read it you have sensibility and spirit<\/p>\n\n\n\n

Deliberately painted maps that took a long time to accomplish <\/p>\n\n\n\n

Weaving little things to make a bigger thing<\/p>\n\n\n\n

Contemporary culture<\/p>\n\n\n\n

Record covers<\/p>\n\n\n\n

The power of vibe, imagination<\/p>\n\n\n\n

\/\/ be bold, zoom in, know what you want to present<\/p>\n\n\n\n

You have to be in a state of play to design, if not play you can\u2019t make anything<\/p>\n\n\n\n

\nhttps:\/\/twitter.com\/visakanv\/status\/1237638863067049985\n<\/div><\/figure>\n\n\n\n

IDENTITY<\/p>\n\n\n\n

\u201cAwful because everyone began imitating it, like New York are the public theatre\u201d<\/p>\n\n\n\n

Part of everyday life<\/p>\n\n\n\n

You should be as powerful as anybody in town<\/p>\n\n\n\n

Not changing, make them a more perfect vision of what they are <\/p>\n\n\n\n

Design the logo is not hard, it\u2019s persuading z million people to use it<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udd25 Paula scher City of signs Typography everywhere  Painting with words \u201cMore ways to make type talk\u201d Distinctive body of work with just letters Pentagram She has her own clients Navigating through a maze Solving things on scraps of paper  The interruption is great  Design cooperative \u201cNo boss just friends\u201d… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-14287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5gxNz-3Ir","_links":{"self":[{"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/posts\/14287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/comments?post=14287"}],"version-history":[{"count":2,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/posts\/14287\/revisions"}],"predecessor-version":[{"id":14689,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/posts\/14287\/revisions\/14689"}],"wp:attachment":[{"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/media?parent=14287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/categories?post=14287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visakanv.com\/archives\/wp-json\/wp\/v2\/tags?post=14287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}