“How do I market my <community> substack? There are thousands of <community>-curious people out there and only a tiny fraction have noticed the blog.<\/p>\n\n\n\n
I know where they hang out, because I am one, So I can easily link to relevant posts on the <community> Forum, Twitter, <community> Facebook groups<\/p>\n\n\n\n
I’m specifically worried about:<\/p>\n\n\n\n
-if I ask <community> influencers to promote me, I predict they’ll only want to share my blog once, or once in a while. So I kind of want to save it for an important moment like launching a paid version? <\/p>\n\n\n\n
-I don’t normally post in <community> Facebook groups – if I only post there only to promote the blog, I predict that at least a few people will find it annoying<\/p>\n\n\n\n
-the majority of my target audience is less extremely online and might just miss all my posts?? how do I reach them?!”<\/p>\n\n\n\n
\u2731 <\/p>\n\n\n\n
the way to approach thinking about this imo is to “separate out the concepts”. ie take an “exploded view\u201d. (big fan of \u201cexploded view\u201d as a concept. so cool and so useful)<\/p>\n\n\n\n
so instead of posting links to the blog in a facebook group, post about something that you’ve covered or want to cover in a blog<\/p>\n\n\n\n
one thing you can do is like, solicit people’s opinions with the intention of compiling it into a post<\/p>\n\n\n\n
so the general answer is something like, you have to almost think of it as a whole separate workload<\/p>\n\n\n\n
the tool should fit the user<\/p>\n\n\n\n
where the blog and what it does (product) is the hammer-head and the part that fits the hand is the marketing<\/p>\n\n\n\n
trying to market a blog to non-online people is generally a losing game lol but i suppose the way to approach that is something like asking, “what would make someone share this with someone else”<\/p>\n\n\n\n
and then answering that well<\/p>\n","protected":false},"excerpt":{"rendered":"
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