David Ogilvy

Confessions of an Advertising Man is one of the best books I’ve ever read. It took me a long time to get around to reading it. I always assumed that he would be an annoying, unlikeable person. I’m not sure why. I guess I had a negative impression of advertising in general, and I assumed that anything so popular (I’ve heard loads of copywriters and writers praise Ogilvy to the heavens) must be trash.

I was so wrong.

I put together 8 of his best-selling headlines in a blogpost for ReferralCandy.

 

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